> ## Documentation Index
> Fetch the complete documentation index at: https://docs.rownd.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Rownd Features

## Rownd: The AI-Enabled Application Services Platform

Rownd is more than authentication—it's a complete application services platform that powers your app from sign-in to scale. Our AI-enabled platform provides authentication, payments, user management, smart links, and more, all designed to help you launch faster and grow without limits.

**Free up to 1 million users. No credit card required.**

* [Complete Application Services](#complete-application-services)
* [AI-Powered Intelligence](#ai-powered-intelligence)
* [Visual SDKs with Built-in UI](#visual-sdks-with-built-in-ui)
* [Easy Customization](#easy-customization)
* [Comprehensive User Management](#comprehensive-user-management)
* [Integrated Payments](#integrated-payments)
* [Smart Links & Deep Linking](#smart-links--deep-linking)
* [Cross-Domain, Cross-App, and Cross-Device](#cross-domain-cross-app-and-cross-device)
* [No-Code Automations](#no-code-automations)
* [Extensive SDK Support](#extensive-sdk-support)
* [Advanced Security and Integrations](#advanced-security-and-integrations)
* [Built-in Analytics](#built-in-analytics)
* [Instant Users](#instant-users-every-visitor-is-a-user)
* [Custom Domains](#custom-domains)

### Complete Application Services

Rownd provides all the essential services modern applications need in one unified platform:

* **Authentication**: Passwordless sign-in, social logins, passkeys, and magic links
* **Payments**: Built-in Stripe integration with automatic account setup
* **User Management**: Complete user profiles and admin tools
* **Smart Links**: Universal links that work across web and mobile
* **Email/Phone Verification**: Built-in verification services with custom branding
* **App Onboarding**: Intelligent flows that adapt to user behavior

<Note>
  With Rownd, you get everything you need to build and scale your app—all from one platform, all controllable without redeployment.
</Note>

### AI-Powered Intelligence

Our AI engine continuously optimizes your app's performance:

* **Smart Authentication Flows**: AI determines the best sign-in method for each user
* **Predictive Analytics**: Understand user behavior before it happens
* **Automated A/B Testing**: Continuously improve conversion rates
* **Intelligent Routing**: Direct users to the right experience based on context
* **Fraud Detection**: AI-powered security that learns and adapts

### Visual SDKs with Built-in UI

Rownd's SDKs come with everything you need out of the box:

* **Pre-built Components**: Authentication, payments, and user management UI included
* **Mobile Optimized**: Responsive design that works everywhere
* **Customizable Design**: Match your brand perfectly
* **Drop-in Integration**: Add features in minutes, not months

### Easy Customization

Our platform empowers every team member to make changes without code:

#### For Product Managers

* **Conversion Analytics**: Track and optimize every step of the user journey
* **Feature Flags**: Enable/disable features instantly
* **User Segmentation**: Create targeted experiences for different user groups
* **Payment Products**: Launch new pricing plans without engineering

#### For Designers

* **Visual Style Editor**: Customize every pixel to match your brand
* **Component Library**: Pre-built, customizable UI components
* **Email Templates**: Design beautiful transactional emails
* **Mobile-First Design**: Ensure perfect experiences on every device

#### For Growth Teams

* **Smart Links**: Create trackable links for campaigns
* **Attribution Tracking**: Know exactly where users come from
* **Onboarding Flows**: Build custom journeys for different segments
* **Referral Programs**: Launch viral growth features instantly

#### For Developers

* **One-Time Integration**: Install once, iterate forever
* **15+ SDKs**: Support for every major platform
* **REST APIs**: Full programmatic control when needed
* **Webhooks**: React to events in real-time

### Comprehensive User Management

Complete user management built right in:

* **Self-Service Profiles**: Users manage their own data
* **Admin Dashboard**: Full control over all users
* **Role-Based Access**: Define permissions and access levels
* **Bulk Operations**: Import, export, and manage users at scale

### Integrated Payments

Start accepting payments in minutes with our Stripe integration:

* **Automatic Setup**: We create your Stripe Express account instantly
* **Subscription Management**: Built-in billing and plan management
* **Payment UI**: Beautiful checkout components included
* **Just 1% Fee**: We cover all Stripe processing fees
* **Global Payments**: Accept payments from anywhere

Learn more about [Rownd Payments](/payments/overview).

### Smart Links & Deep Linking

Create intelligent links that work everywhere:

* **Universal Links**: One link that works on web, iOS, and Android
* **Smart Routing**: Direct users to the right place based on their device
* **Campaign Tracking**: Built-in analytics for every link
* **Custom Domains**: Use your own domain for branded experiences
* **QR Codes**: Generate QR codes for offline-to-online experiences

Learn more about [Smart Links](/magic-links/overview).

### Cross-Domain, Cross-App, and Cross-Device

Seamless experiences across your entire ecosystem:

* **Single Sign-On**: Users sign in once, access everything
* **Cross-Domain Auth**: Works across all your domains
* **Device Handoff**: Start on mobile, continue on desktop
* **App Linking**: Connect web and mobile apps seamlessly
* **State Preservation**: Never lose user context

### No-Code Automations

Build powerful workflows without writing code:

* **Visual Workflow Builder**: Create complex automations visually
* **Trigger Library**: Respond to user actions automatically
* **Email Campaigns**: Send targeted messages based on behavior
* **User Journeys**: Guide users through your app intelligently

Learn more about [automations](/configuration/Automations.mdx).

### Extensive SDK Support

The most comprehensive SDK coverage in the market:

**Frontend**: React, Vue, Angular, Next.js, Remix, Svelte, vanilla JavaScript
**Mobile**: iOS (Swift), Android (Kotlin/Java), React Native, Flutter, Ionic
**Backend**: Node.js, Python, Ruby, Go, PHP, .NET, Java
**No-Code**: Webflow, WordPress, Bubble, Framer

Learn more about our [SDKs](/sdk-reference/overview.mdx).

### Advanced Security and Integrations

Enterprise-grade security built in:

* **SOC 2 Certified**: Audited security practices
* **OIDC Server**: Built-in SSO capabilities
* **Encryption**: End-to-end encryption for all data
* **Compliance**: GDPR, CCPA, and HIPAA ready
* **Custom Integrations**: Connect to any system

### Built-in Analytics

Understand your users and optimize your app:

* **Real-Time Dashboards**: See what's happening now
* **Conversion Funnels**: Track user journeys
* **Cohort Analysis**: Understand user segments
* **Custom Reports**: Build the metrics you need
* **Data Export**: Full access to your data

### Instant Users: Every Visitor is a User

Revolutionary approach to user management:

* **Immediate Recognition**: Every visitor gets a unique ID instantly
* **Progressive Profiling**: Collect data gradually without friction
* **No Lost Data**: Track the complete journey from first visit
* **Privacy-First**: Modern, cookie-free identification

Learn more about [instant users](/configuration/authentication-methods/instant-users.mdx).

### Custom Domains

Your brand, front and center:

* **Authentication Domains**: Sign-in flows on your domain
* **Smart Link Domains**: Branded links for campaigns
* **Email Domains**: Send from your own domain
* **Complete White-Label**: Remove all Rownd branding

Learn more about [custom domains](/configuration/custom-domains/overview).

***

## Why Choose Rownd?

### 🚀 Launch Faster

Get to market in days, not months. Our pre-built components and no-code tools mean you can focus on your unique value proposition.

### 💰 Save Money

Stop paying for multiple services. Rownd includes authentication, payments, analytics, and more—all for less than you'd pay for auth alone.

### 📈 Scale Confidently

From your first user to your millionth, Rownd scales with you. Enterprise-grade infrastructure with startup-friendly pricing.

### 🎯 Convert More Users

Our AI-powered optimization and frictionless flows mean higher conversion rates and happier users.

### 🛡️ Stay Secure

SOC 2 certified with enterprise-grade security. We handle compliance so you can focus on growth.

***

**Ready to power your app with Rownd? [Start free](https://app.rownd.io) with up to 1 million users.**
