We can seamlessly synchronize data between Rownd and connected services/databases, keeping all of your user account information in sync across all of the tools you use. For example, when you add a potential lead to HubSpot, Rownd will automatically be aware of that contact and can attach their metadata to their account when they sign in with their email address or phone number. If the user corrects information in their profile (e.g., fixing a typo in their last name), Rownd will propagate that change back to HubSpot.