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Start building

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Choose your application type to get started

Mobile app

App that runs on a device (Flutter, Swift, etc)

Web app

App that runs in a browser (React, Next.js, Vue, etc)

Website

A hosted or custom website (Wordpress, Webflow, etc)

Backend / server

Server-based frameworks (Node.js, Django, etc)
Need to migrate from another authentication provider like Firebase, Auth0, or Cognito? Take at look at our simple migration process!

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Learn about Rownd

Rownd is more than just authentication—it’s Authentication+. While providing enterprise-grade authentication, Rownd delivers a complete platform that handles user management, engagement, and integration needs out of the box. Our platform combines security with simplicity, offering everything you need to create exceptional user experiences.

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What makes Rownd Authentication+?

  • Ready-to-use UI Components
    • Pre-built, customizable visual components across all SDKs
    • Drop-in solutions that save months of development time
    • Easy to customize and edit from the platform
  • Complete User Management
    • Self-service user profiles
    • Comprehensive admin dashboard
    • Group management with instant invite links
    • Advanced user segmentation and filtering
  • Instant Users
    • Immediate Recognition: Every visitor gets a Rownd ID instantly
    • Progressive Enhancement: The anonymous ID seamlessly transitions to a full user profile upon authentication
    • No Lost Data: All user activity and data is preserved throughout the journey
    • Cookie-Free Tracking: Replace messy cookies with secure, privacy-focused user identification
  • Keep users in context: Cross-Domain, Cross-App, and Cross-Device Authentication
    • Unified User Experience: Users can sign up or sign in seamlessly across different platforms without needing to re-enter credentials.
    • Cross-Domain Authentication: Securely authenticate users across multiple domains and applications, maintaining a consistent user session.
    • Reduced Friction: Minimize barriers to entry, encouraging users to engage with your services wherever they are.
    • Magic Links: Enable users to transition from web to mobile apps effortlessly with secure, one-click authentication.
    • Universal Links: Provide a seamless experience by directing users to the appropriate app or web page based on their device.
  • Simple Developer Experience
    • 15+ SDKs with industry-leading mobile support
    • Built-in Google One-Tap integration
    • OIDC Server for seamless SSO implementation
    • Native Passkeys support
    • No-code automations so Developers can focus on building
  • No-Code Capabilities for the Growth, Product, and Design Teams
    • Self-service automation workflows - add sign-up, data collection, and more without writing code
    • Visual customization tools - easily customize the look and feel of your product
    • Component embedding without coding - add pre-built UI components to your product without writing code
    • Built-in analytics dashboard - easily understand how users are interacting with your product
  • Enterprise Integration
    • Deep integrations with Keycloak, Mailchimp, and more
    • Flexible SMS provider options (BYO or use ours)
    • Universal links for seamless experiences
    • SOC 2 Type II certified and HIPAA ready

Getting started

Get up and running in minutes.

Authentication (sign-in) methods

Configure your authentication in the Rownd platform

Add your custom branding

Customize the look and feel of your sign-up prompts

User Accounts

Create self-service user-profile and manage user data

Web3 in seconds

Add web-based NEAR wallets to your users in seconds.

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Sign-in methods

Rownd supports a wide range of sign-in methods to cater to diverse user preferences and device capabilities. Some of the available methods include:
  • Sign in with Google
  • Sign in with Apple
  • Biometric authentication (via Passkeys)
  • Email-based authentication with Rownd Sign-in Links
  • SMS-based authentication with Rownd Sign-in Links
Explore our sign-in methods documentation for a detailed look at each method and how to implement them.

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Adaptive authentication

Adaptive authentication is a powerful feature that tailors the authentication experience based on the user’s device, providing the most convenient and secure authentication option. Rownd’s adaptive sign-in detects the user’s mobile device and adjusts the available authentication options accordingly. Learn more about adaptive authentication and its benefits in our dedicated documentation.

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User management

Rownd’s user management system enables you to easily manage and track user accounts while providing a seamless authentication experience. With Rownd, each user is associated with a unique identifier, allowing them to link multiple authentication methods to a single account. This prevents the creation of duplicate accounts and ensures a consistent user experience across various authentication methods. For more information on Rownd’s user management capabilities and how it enhances the authentication process, see our user management documentation.

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Security features

Rownd’s platform is designed with security in mind, offering features that help protect user accounts and sensitive data. Some of the security features include:
  • Strong encryption for data storage and transmission
  • Passwordless technology
  • Compliance with industry standards and regulations
Read our security features documentation for an in-depth look at Rownd’s security measures.

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Increased sign-in rates

By offering a diverse range of sign-in methods, adaptive authentication, and a seamless user experience, Rownd can significantly increase sign-in rates. A tailored authentication process can lead to higher user engagement and retention, as users are more likely to continue using an app that offers a smooth and convenient sign-in experience. Rownd is an innovative authentication platform designed to provide secure and user-friendly authentication methods for websites and mobile apps. By offering a variety of authentication options, such as email-based, SMS-based, and social sign-in methods, web3 wallet, and now passkeys. Rownd simplifies the user experience while maintaining strong security measures. One of the key benefits of using Rownd is its ability to significantly increase conversion rates. Traditional authentication methods often lead to user drop-off, with nearly half of app users abandoning the process due to complex or time-consuming sign-up steps. By streamlining the authentication process and offering multiple, convenient options, Rownd helps businesses minimize user drop-off and maximize conversion rates. This results in a larger, more engaged user base and greater overall success for your app.
Many website visitors get close to trying out your product, but are deterred by a sign up or registration process that asks for too much information (e.g., name, email address, password, etc).While social sign-in (e.g., Google or Facebook) is often seen as a solution to this problem, it can also be a deterrent to visitors that might not want their profile information transmitted to you before they trust your company.Rownd helps you build lasting relationships with your users without extra work on your part.

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Instant Users: Every Visitor is a User

Rownd revolutionizes user management with our “instant users” approach. Unlike traditional systems that only track authenticated users, Rownd assigns a unique identifier to every visitor from their first interaction.

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How Instant Users Work

  • Immediate Recognition: Every visitor gets a Rownd ID instantly
  • Progressive Enhancement: The anonymous ID seamlessly transitions to a full user profile upon authentication
  • No Lost Data: All user activity and data is preserved throughout the journey
  • Cookie-Free Tracking: Replace messy cookies with secure, privacy-focused user identification
With Rownd’s instant users, you can start building relationships with visitors before they formally sign up. This means better analytics, more accurate user journeys, and no lost data when anonymous users convert to authenticated users.

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Benefits of Instant Users

  • Better Analytics: Track complete user journeys from first visit
  • Improved Conversion: Remove friction by gradually collecting user data
  • Enhanced Privacy: Modern, cookie-free approach to user identification
  • Seamless Experience: No disruption when transitioning from anonymous to authenticated